Category: BRAND STRATEGY

  • Henk Rogers

    Henk Rogers

    HENKROGERS.COM ↗

    PROJECT OVERVIEW

    Our work with Henk Rogers began with a deep dive into the values, beliefs, and ambitions that drive him—not just as an entrepreneur and advocate, but as a person with a clear vision for the future. The goal: to build a personal brand that could carry the weight of his legacy while also creating space for meaningful conversations around purpose, innovation, and planetary survival.

    We began by crafting his brand foundations—clarifying his mission, voice, and point of view—then translated those into a thoughtful visual identity that felt sharp, bold, and deeply human. Every design choice was rooted in intention: typography that speaks with clarity, a color system grounded in the world he loves, and a design assets that further communicate his versatility, complexity, and energy as a person of many facets.

    This identity came to life through the development of a clean, intuitive website that not only showcases Henk’s projects and philosophies, but also invites engagement and action. From visual storytelling to UX strategy, the site was designed to reflect Henk’s forward-thinking ethos—ready to grow alongside his work and legacy. The project culminated in a successful launch, marking the beginning of Henk Rogers’ personal brand as a platform for influence, advocacy, and future-building.

  • Sofia Yulo Fine Jewelry

    Sofia Yulo Fine Jewelry

    SOFIAYULO.COM ↗

    COLLABORATORS

    Andee Carpena & Colin Dancel

    PROJECT OVERVIEW

    Some projects just feel like kismet, and working with Sofia Yulo Fine Jewelry was exactly that. Sofia, a jewelry designer fresh from her GIA studies, came to us with a dream: to create a brand that was as timeless as the heirloom pieces she loves, with just the right touch of modern chic. And let’s be real—when someone tells you they’re inspired by family heritage and Downton Abbey? You know you’re in for something special.

    She wanted to create a brand that felt personal yet polished, sentimental yet sophisticated. Fine jewelry isn’t just about luxury—it’s about legacy, about pieces that live life with you and get passed down through generations. Our task was to translate all that heart into a stunning brand and digital experience.

    A brand that feels like Sofia—timeless, sentimental, and full of soul. More than just a name and a logo, we built a foundation for a brand that will grow with her as she crafts stunning pieces meant to be treasured for generations. And honestly? We’re obsessed.

  • Kevin Uy Photography

    Kevin Uy Photography

    KEVINUY.CA ↗

    PROJECT OVERVIEW

    We thrive on creating bold brand stories—and working with Kevin Uy Photography was no exception. Kevin came to us for a complete rebrand and website refresh to better showcase his passion for automotive motion and storytelling.

    With years of experience behind the lens, Kevin’s brand needed to evolve to match the energy and precision of his work. We crafted a visual identity that’s punchy, dynamic, and unmistakably automotive – one that speaks to both the technical side of the craft and the emotional connection car enthusiasts share.

    The new website is designed to highlight Kevin’s striking images and tell a story that captures movement and power, offering visitors an engaging experience that matches the speed and intensity of his photography.

    This project was about translating his craft into a brand that commands attention, where every frame tells a story and every detail drives the narrative forward.

  • SUMMIT

    SUMMIT

    SHOP-SUMMIT.CA ↗

    COLLABORATORS

    Andee Carpena

    PROJECT OVERVIEW

    As we all know, children are the future. They hold the world in their hands, and SUMMIT is a brand that places them at the forefront. 

    SUMMIT needed a brand that not only reflected its values of integrity, community, diversity, and quality but also told a meaningful story—one of heritage, education, and belonging. More than just a retail store with afterschool programs, SUMMIT aims to foster a community where children and families, especially those from immigrant backgrounds, can find culturally relevant resources that help them embrace and celebrate their identities.

    Gunita Studios developed a brand that feels warm, welcoming, and deeply intentional, ensuring that every aspect of the brand fosters trust and a sense of belonging. For the website, our focus was on clarity, accessibility, and storytelling. We designed an intuitive platform where families, educators, and community members can seamlessly explore books, toys, and educational kits—all carefully sourced to reflect the cultures they represent. 

    For us at Gunita Studios, this project was about more than design—it was about representation, storytelling, and creating a brand that leaves a lasting impact on the communities it serves.