COLLABORATORS

Andee Carpena & Colin Dancel

PROJECT OVERVIEW

Some projects just feel like kismet, and working with Sofia Yulo Fine Jewelry was exactly that. Sofia, a jewelry designer fresh from her GIA studies, came to us with a dream: to create a brand that was as timeless as the heirloom pieces she loves, with just the right touch of modern chic. And let’s be real—when someone tells you they’re inspired by family heritage and Downton Abbey? You know you’re in for something special.

She wanted to create a brand that felt personal yet polished, sentimental yet sophisticated. Fine jewelry isn’t just about luxury—it’s about legacy, about pieces that live life with you and get passed down through generations. Our task was to translate all that heart into a stunning brand and digital experience.

A brand that feels like Sofia—timeless, sentimental, and full of soul. More than just a name and a logo, we built a foundation for a brand that will grow with her as she crafts stunning pieces meant to be treasured for generations. And honestly? We’re obsessed.