Sun Gaai
A love letter to Hong Kong, stitched into every detail.
Founded by Danny Yu, Sun Gaai is a deeply personal brand inspired by the textures and traditions of Hong Kong. Each piece is handmade by aunties and uncles in Tsuen Wan, New Territories.
From Cantonese translations and Chinese seal textures to a custom 利是 (Lai See) contact form and a bold, playful color palette, every design choice was intentional. Our role was to bring that cultural storytelling into the digital space—through logo design, web design, and development—creating a site that celebrates identity as much as it sells product.
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Results
A brand and online store that feels vibrant and cultural—just like Hong Kong itself.
More than just an e-commerce website, Sun Gaai’s digital home captures the heart of the brand: joyful, nostalgic, and proudly rooted in its origins. It’s proof that when culture leads the design, the result isn’t just beautiful—it’s meaningful.