Sofia, a jewelry designer fresh from her GIA studies, came to us with a dream: to create a brand that was as timeless as the heirloom pieces she loves, with just the right touch of modern chic. And let’s be real—when someone tells you they’re inspired by family heritage and Downton Abbey? You know you’re in for something special. She wanted to create a brand that felt personal yet polished, sentimental yet sophisticated. Fine jewelry isn’t just about luxury—it’s about legacy, about pieces that live life with you and get passed down through generations. Our task was to translate all that heart into a stunning brand and digital experience.