Visual Identity Discovery Form

Visual Identity Discovery Form: GEWLS

PART 1: Brand Context & Foundation

In your own words, how would you currently describe your brand’s visual identity? What feels right about it? What feels outdated or misaligned?

If your brand were a person, how would you describe them visually?

PART 2: Logo Suite & Usage

Where does your logo most often appear?

WebsiteSocial mediaPackagingPrint (menus, tags, signage, etc.)Merchandise / uniformsOther

If you selected 'Other' above, please elaborate here:

Are there logo versions you feel are currently missing? (e.g. icon-only, stacked, horizontal, emblem, light/dark versions)

PART 3: Color Palette

Are there colors that must stay?

Are there colors you are drawn to exploring? (Warm, cool, neutral, muted, bold, earthy, etc.)

Are there colors you never want to see associated with your brand?

How do you want the color palette to feel?

PART 4: Typography

How do you feel about your current typefaces?

Keep them, just formalize usageSimilar direction, but refinedOpen to a full overhaul

What matters more for your brand’s typography?

ReadabilityCharacter / personalityTimelessnessEditorial / expressive feelMinimal / functional

PART 5: Visual System

Which applications are most important for you to see explored? Choose 5

PackagingSocial mediaWebsite sectionsPrint materialsUniformsCataloguesSignageStationaryMerchOther

If you selected 'Other' above, please elaborate here:

Are there specific applications you’re currently struggling with visually? (e.g. social consistency, packaging clarity, campaign visuals)

PART 6: References & Inspiration

Please share brands you admire visually and explain why. Links are encouraged!

Are there visual styles you are intentionally avoiding? (e.g. too minimal, too playful, too corporate)

Do you have any moodboards, Pinterest boards, or saved references?

Thank you so much for filling this out! We'll be in touch with next steps.

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