Service Questionnaire - Gunita Studios

YOUR BRAND / SERVICE NAME:

ACCOMPLISHED BY:

YOUR CONTACT EMAIL:

Section 1: BRAND — Why did you begin this brand / service? Why do you believe in it?

What exactly does your brand / service do? Describe it as extensively as you can.

What can you & your brand offer that sets you apart from competitors? Lay it all out, the more points the better. Don’t be shy 😉

What unique benefit does your brand / service bring to others? What can they gain?

If your target audience were a person, how would you describe them? How old are they, where do they shop, what do they value, what do they do in their free time, etc. – be as specific as you can. You can describe at least 3 separate audiences.

What are your brand’s / service’s strengths? How about weaknesses? Limit your answers to a maximum of 3 points each.

Where do you see your brand / service in 5 years?

Can you list down here some favorite brands and references for us to better understand the vibe of the brand that you want to have? You can also link a mood board!

Anything you don’t want to do with your brand? Parameters to set, guidelines to follow, personal values to take note of?

Section 2: WEBSITE — What is your main goal behind your website?

If you selected Something Else above, explain here:

Can you provide examples of how you would measure the website’s success (e.g., increased sales, brand recognition, user engagement, etc.)?

Increase sales or bookings
Brand recognition
User engagement
Something else:

If you selected Something Else above, explain here:

What do you like about your current website? What’s working well? (If applicable)

If you selected Something Else above, explain here:

What’s not working / frustrating? (If applicable)

If you selected Something Else above, explain here:

If you could change 3 things about your site, what would they be? (If applicable)

What are some websites that inspire you / you want to reference for this project? Explain why.

Visual design / aesthetics, Layout / structure, Tone of voice, Navigation experience, Brand messaging, Animation or motion, Interactive features, etc.

Are there any elements from these sites that wouldn’t fit your vision?

What features MUST your website include?

your website’s Something

If you selected Something Else above, explain here:

What pages MUST your website include?

If you selected Something Else above, explain here:

Who is your target audience?

18-24
25-34
35-44
45+

Where is your target location?

Local
Online
International
Somewhere else:

If you selected Somewhere Else above, explain here:

What is the primary goal of your website?

If you selected Something Else above, explain here:

What motivates your audience to choose you over others?

What challenges do they face when using your current (or a competitor’s) site?

Is your domain and hosting already in place?

Yes, both are set up
Domain is set up, but I need help with hosting
Hosting is set up, but I need help with the domain
No, I need help with both
Yes, but I would like to change them
Not sure

Which platform are you using or considering?

If you selected Something Else above, explain here:

Will you need help with maintenance after launch? (Select all that apply)

Yes, regular content updates (e.g. text, photos, events)
Adding new features in the future
E-commerce backend (pricing, inventory, etc.)
Troubleshooting issues
SEO or analytics
No, I can handle this myself
Something else:

If you selected Something Else above, explain here:

Are you interested in adding any of the following to your website? (Select all that apply)

If you selected Something Else above, explain here:

Section 3: BUDGET — Every brand has different needs, and we’re here to support you at every stage. Let us know your budget range so we can tailor our services accordingly.

PHP 100,000-150,000 “I want to start lean, focusing on essentials.”
PHP 150-200,000 “I’m ready to build a strong brand presence at essential touchpoints.”
PHP 200,000-400,000+ “I want a full, premium brand experience with continued support.”

Section 4: TIMELINE — Every brand has its own timeline, and we're here to support you at each phase. Let us know your target launch time frame so we can customize our approach to fit your needs.

Launching ASAP (“I’m ready to go, with assets prepared for a streamlined launch.”)
Launching in 1-2 months (“My assets/products are on the way, and I need your expertise to guide the brand and website to life.”)
Launching in 3-4 months (“I’m looking for a comprehensive partnership, with full support and guidance every step of the way.”)